Tuesday, September 28, 2010

Brand Taj Redefined : Why can't the media also highlight these unmatched acts of philanthropy?

The Taj gives a new life to the victims of 26/11 with a unique programme and sets an inspiring example for India Inc.

Setting an example of philanthropy,the Taj welfare trust has been helping not only the families of Taj group's employees and guests but also other victims of the 26/11 attack.

What have they done?

The Taj Welfare Trust,set up days after the 26/11 attacks have come to the rescue of a lot of victims of 26/11.Setting an example of unmatched philanthropy,the trust has been helping 138 victims of the attack and their families at a time when corporate social responsibilty either is shrinking or is limited.To date,the trust has spent 2.214 cr on families who were affected by the terror attack but have no direct connection with the Taj group.It does not include the money given to the family members and guests who were killed or injured in the attack.

How have they done this?How were the victims identified?

Taj Public Service Welfare trust is Ratan Tata's brainchild.The list of victims was obtained from the police and the collectorate.Surveyors from TISS went to the victims'houses and an assessment about their requirements was done.
The victims have been compensated either by monthly monetary compensation or by providing them jobs in the various Taj group hotels.The trust has also funded the education of many children especially the ones living in the slums in Mumbai.

In doing so the Tata's have touched the lives of many and perhaps changed their lives forever.Why doesn't the media ever highlight such goodwill gestures which would probably encourage others to give something back to the society?

I salute the spirit of Ratan Tata and his team at TATA Sons ,in true sense it is Wah Taj!!!!

7 comments:

  1. It is good to know that helping hands like TATAS exist in this world. They are indeed setting an example for others to follow.

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  2. A very good article...Our media should highlight this activity.....WAH TAJ!!!

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  3. We cursed the terrorist and felt bad for the victims but there was someone who actually felt pain of the victims and is doing his bit to improve their life.A BIG SALUTE TO RATAN TATA AND HIS TEAM.

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  4. Tata group always involved in many such social activities....
    They are truely helping India not only in corporate sector but also in social progress...
    Other big and wealthy groups like Reliance should take initiatives in such activities apart from accumulating more and more money to theire account....!

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  5. santosh magar time thaneNovember 15, 2010 at 9:57 AM

    i believe ratan tata should be given BHARAT RATNA for the contribution to nation

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  6. it is an inspiration for everyone
    we should be thankful for people like mr ratan tata and acknowledge the work they do

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  7. gud to knw all dis things, i never had any idea about dat, forget me even 99% ppl. dn have any idea abou dis,,,,, they are taking gud initiatives,,, i think others should also do the same if they want to earn some respect frm our side

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